Communication among people across the globe is continuing to evolve at an ever-increasing pace. Writing letters (or snail mail, as they have come to be called due to its lengthy delivery period) and making calls through landline phone units seem to have taken place over eons ago; nowadays, people call each other directly through mobile phones, which are becoming smarter with each new product launch that introduces yet another specialized function. Interaction is also done in real time through social networking sites, which make messaging and sharing photo and video content faster and easier.
For business communications, however, emails and conference calls remain to be the most important channels between executives and employees. As many executives can readily describe, the intention and tone of email messages can be lost in (electronic) translation – without direct visual contact between speakers, plain emails can come across as impersonal to the intended reader, they can be easily misinterpreted, and they fail to fully establish an effective exchange between the two parties. Video email marketing software company jiveSYSTEMS has found a solution to this dilemma through a video email system which can be used across different mobile devices.
Video email marketing has long had a decided advantage over simpler email marketing strategies – its video capabilities. With the proliferation of photo- and video-sharing websites, video and online games, and visual design software, people have adapted to respond faster and more positively to visual stimuli. And with global statistics pointing to millions of people owning smartphones-with the figures continuing to rise each year-people are becoming more attuned to accessing various websites and their emails through their mobile phones, which can be much faster and simpler to do than logging on to a computer or laptop.
Video email software that can be accessed through a wide range of mobile devices, then, would prove to be an indispensable tool for effective communication. The streaming video technology of jiveSYSTEMS serves as the best example for this breakthrough. The company’s video emails allow users to record their own video messages, even by using little else than a standard webcam, and then send them out to their email contacts. With a video of a person clearly delivering his message, the email assumes a more personal note that encourages engagement and interaction with its viewers, thus returning the human element to the communication device.
In addition, because the videos can be played on PC, Mac, iPhone, iPad, Android, and Blackberry devices, users will be assured that their message will be received and viewed by more people. With such a communication device with enhanced visual content and a significantly wider electronic reach, a company’s video email marketing strategy is sure to build more trust, which translates to increased sales and an overall better marketing and communication system.
If you want your message to be heard and your customers to be part of an engaging business conversation, leave your old communications practices behind and explore the potential of video email marketing strategies. It’s certainly a much better way of effectively communicating to a wider audience.
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